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To illuminate.
Structure.
To shine.

I help organizations clarify their vision, structure their communications, and have an impactful impact.


Through an approach combining strategy, human sensitivity and a deep understanding of territorial dynamics, I shed light on the issues, align the messages and support the deployment of projects with public impact.

Communication strategy & positioning

Clarify the vision. Structure the messages. Align the actions.
Diagnosis, strategic plans, key messages, transformation support, stakeholder mapping, etc.

Outreach and public relations

To highlight what deserves to be heard.

Media strategy, public leadership, management of sensitive issues, media relations, speeches, Q&A, launches, etc.

Public sector project management

Deploy initiatives that mobilize people and generate a lasting impact.

Coordination of complex mandates, planning, partner coordination, process optimization, etc.

Clear and structured deliverables to illuminate the vision, support action and enhance influence.

Services

Communication strategy & positioning

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  • Communication diagnosis (internal/external analysis)

  • Positioning analysis and recommendations

  • Strategic communication plan (1 to 3 years)

  • Calibration (benchmark)

  • Communication strategies and key messages

  • Stakeholder mapping

  • Risk and Opportunity Overview

  • Detailed action plan (priorities, timeline, responsibilities)

  • Message/Vision/Actions Consistency Guide

  • Executive summary for management and board

Public Relations & Outreach

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  • Public Relations Plan

  • Media strategy: 360-degree communications

  • Key messages for spokespeople

  • Speeches, addresses, intervention notes

  • Q&A (Questions and Answers)

  • Press releases and press kits

  • Sensitive Issues Management Plan

  • Crisis management

  • Communication scenarios in delicate situations

  • Planning of launches, announcements or public events

  • Media coaching (interview preparation)

  • Animation and launches

  • Press relations

Public sector project management

 

  • Project plan in communication and project structuring (objectives, deliverables, timeline, budget)

  • Operational Deployment Plan

  • Implementation timeline and key milestones

  • Project governance structure

  • Risk Management Plan

  • Stakeholder Engagement Plan

  • Minutes, follow-ups and progress reports

  • Performance dashboards

  • Documented internal processes

  • Final assessment and strategic recommendations

  • Continuous improvement

  • Editorial

Because I don't just communicate:
I structure strategic thinking, align stakeholders, and create the conditions for consistent and sustainable influence.

Amélie Boissonneau

Strategic Communications Advisor

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amelie@boissonneaucommunication.ca
819 679-1770
Sherbrooke, Estrie, Quebec

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